Total Number of Monthly Active YouTube Users: 2 billion (source)
Total Number of Daily Active YouTube Users: 30 million (source)
YouTube TV Paying Subscribers: 300,000
Last updated: 6/24/18
Number of Videos Shared to Date: 5+ billion
Last updated: 6/24/18
Number of Users Creating : Content Shared to Date: 50 million
Last updated: 6/24/18
Average Viewing Session : 40 minutes, up 50% year-over-year
Last updated: 6/24/18
Number of Videos Watched Per Day : 5 billion (source)
Last updated: 9/4/19
Number of mobile YouTube views per day: : 1 billion + (source)
Last updated: 9/4/19
Number of Videos uploaded per minute : 500 hours (source)
Last updated: 9/4/19
YouTube Financials
YouTube was bought by Google in 2006 for $1.65 billion.
Google acquired YouTube as a way to combine their search and organization competencies with YouTube’s expansive video library.
Google has stayed fairly quiet about the performance details of YouTube.
Annual cost to run YouTube is $6.35 billion.
Youtube’s revenue came to $15.1 billion for the full year 2019, up 36% from 2018.
Highest paid YouTube stars made a combined total of $127 million in 2017.
Number of channels earning six figures per year on YouTube grows by 40% every year.
YouTube video influencers with 500-5k followers charge, on average, $315 per video.
YouTube video influencers with 500k+ followers charge, on average, $3857 per video.
YouTube mobile revenue continues to climb year on year.
Revenue from YouTube ads came to $4.7 billion in the fourth quarter, up 31% year over year.
Google is looking to YouTube to be its next driver of growth.
YouTube has come under scrutiny for the quality and content of its ad choices, causing many advertisers to leave over the controversy.
YouTube Demographics
73% of US adults use YouTube.
62% of YouTube users are Males.
78% of US men adults use YouTube.
68% of US women adults use YouTube.
81% of 15–25 year-olds in the US use YouTube.
80% of YouTube users come from outside the US.
62% of businesses use YouTube.
9% of small businesses are on YouTube.
35+ and 55+ age groups are the fastest growing YouTube demographics.
75% of adults turn to YouTube for nostalgia rather than tutorials or current events.
Millennials prefer YouTube two to one over traditional television.
51% of YouTube users say they visit the site daily.
37% of the coveted 18 – 34 demographic are binge-watching.
70% of YouTube watch time comes from mobile devices.
YouTube services are available in more than 100 countries in 80 languages..
Males are primarily watching soccer or strategy games.
Females are primarily watching beauty videos.
95% of global internet population watches YouTube.
There 50 million creators on YouTube.
YouTube has 265 million active users in India.
Fun Facts
1 billion hours of YouTube content is watched per day.
YouTube is the 2nd most visited site in the world.
YouTube attracts about 44% of all internet users.
37% of all mobile internet traffic belongs to YouTube.
More than 70% of what people watch on YouTube is determined by its recommendation algorithm.
The first video was posted in 2005 from the San Diego Zoo.
Gangnam Style was so popular that it broke YouTube’s video counter.
By 2025, it’s predicted that 50% of viewers under 32 will not subscribe to the paid TV.
60% of people prefer video platforms to live television.
20% of users will leave a video if it hasn’t hooked them in the first 10 seconds.
YouTube provides a free space in Los Angeles for anyone with 10,000+ subscribers.
There are more than 31 million YouTube channels out there.
YouTube is technically the second largest search engine in the world.
There are 100+ music videos in the highest available video and audio quality.
Most viewed video on YouTube is Luis Fonsi’s “Despacito” featuring Daddy Yankee with 6.6 billion views.
YouTube’s live stream of Coachella’s first weekend earned over 82 million live views.
Justin Bieber’s “Baby” video managed to generate 11 million dislikes (and counting!).
60% of the most popular YouTube videos cannot be viewed in Germany.
Most popular YouTube channel has 126 million subscribers.
There are 9,000+ partners using Content ID, including many major network broadcasters, movie studios and record labels.
YouTube’s partners have claimed over 800 million videos since Content ID was implemented.
YouTube employees have the option of taking a slide instead of the stairs or the elevator.
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The internet allows us to connect with each other from all over the world, find the answer in a matter of seconds to almost every question, order food, get directions, send pictures, and so much more.